Challenges:
Data Overload: Recruiters often struggled to make sense of scattered data across stages (from sourcing to interviews). Unclear Value Proposition: Their existing site did not effectively communicate what the product offered or how it helped. User Journey Gaps: The previous landing page lacked flow and failed to guide users through key features or actions. Low Engagement: Initial user visits were brief, with little interaction or retention.
Process:
User Understanding & Goal Mapping: Mapped out key user goals to highlight features that align with recruiters’ daily pain points. Focused on surfacing the value of data visualization and AI-driven insights for process optimization. Content & UX Design: Rewrote content with clear, concise UX writing to explain complex concepts simply. Highlighted key benefits such as: Visual hiring funnel breakdowns AI-suggested improvements Gap analysis and performance tracking Website Structure: Designed a minimalist, scannable landing page optimized for clarity and quick comprehension Structured sections to guide users through: What the product does How it improves the recruiting process Why it’s different (AI features, data insights) Visual Enhancements: Used product-style illustrations and simplified visuals to support comprehension Applied a modern layout with clear CTAs and smooth user flow
Results:
Improved User Journey: Initial user testing showed a smoother experience and clearer understanding of the product. Enhanced Clarity: Value proposition and feature explanations resonated more with recruiters. Positive Client Feedback: TheWalt team was highly satisfied with the outcome and felt confident using the site to support launch and early traction.
