Challenges:
Poor PPC Performance: Their original landing page was failing to generate leads, despite ongoing paid traffic campaigns. Unclear Value Proposition: Key services weren’t communicated clearly, leading to low user engagement. No Service-specific Pages: All offerings were crammed into a single page, causing confusion and a lack of depth. Cognitive Overload: The previous design was cluttered, lacking structure and scannability.
Process:
Research & Strategy: Analyzed their PPC funnel and reviewed competitors targeting similar audiences. Identified major drop-off points and gaps in content clarity. Landing Page Redesign: Crafted a focused, benefit-driven landing page using clear UX writing and minimalist layout. Defined their positioning around MVP expertise to appeal to early-stage founders. Content Architecture: Created dedicated service pages for development, product design, and marketing — each with structured content and CTAs. Added a portfolio section to build credibility by showcasing previous work. Visual & UX Improvements: Adopted a minimalist design system to reduce cognitive load and guide users through a clean visual journey. Emphasized whitespace, clear headings, and mobile-first responsiveness.
Results:
Lead Generation: Achieved 50–70 qualified leads per month post-launch via PPC on a moderate budget. Improved Engagement: Visitors spent more time exploring services thanks to clear, segmented content. Client Satisfaction: Tecaudex reported high satisfaction with both visual appeal and performance uplift of the new website.
