Challenges:
Generic Messaging: The original landing page lacked a compelling message and failed to differentiate the product. Low User Engagement: Using Hotjar, we observed users quickly bouncing without interacting meaningfully with content. Weak Value Proposition: Key features like AI personalization and progress tracking weren’t clearly communicated. Lack of Visual Hierarchy: Content was not structured to guide users toward action.
Process:
User Behavior Analysis: Used Hotjar heatmaps and session recordings to identify where users were dropping off. Found minimal scroll depth and lack of interaction with CTAs. Content & UX Strategy: Rewrote the landing page content with clear, benefit-driven UX copy that communicated value instantly. Structured messaging to highlight the app’s AI planning, visual tracking, and customized workouts. Visual Improvements: Applied a clean visual hierarchy to guide users through the page naturally. Used graphics and icons to break up content and reinforce product benefits visually. Value Proposition Refinement: Clearly articulated “what LiftBuddy does” and “why it’s better” in the hero and supporting sections. Positioned LiftBuddy as an intelligent, all-in-one fitness companion — not just another tracking app.
Results:
Increased Engagement: Average time on page improved significantly after launch. Improved Clarity: Post-launch user feedback showed a better understanding of LiftBuddy’s core features. Stronger Brand Positioning: LiftBuddy now communicates its AI-powered personalization more effectively, resonating better with its target users.
