Challenges:
Inconsistent UI Across Pages: The website lacked a unified design system, leading to a fragmented user experience. Text-Heavy & Hard-to-Digest Content: Key service pages were filled with jargon, with poor use of visual support. Poor Site Structure & Navigation: Users found it hard to navigate between services, reducing session time and increasing bounce rates. High Dependency on PPC: Existing conversions heavily relied on paid campaigns with weak organic performance.
Process:
Design System Overhaul: Redesigned over 15 core pages using a consistent, modern visual language. Built a flexible UI framework to ensure visual and brand consistency across all sections. Content Optimization: Applied UX writing best practices to rewrite content for clarity, relevance, and ease of consumption. Integrated graphics, icons, and infographics to support key messages and improve information accessibility. Navigation & UX Strategy: Structured content under clearly defined page hierarchies with improved menu architecture and internal linking. Enhanced user journey flow to lead visitors from awareness to action seamlessly. Performance Focused Approach: Designed with conversion and usability as top priorities — scannable content, optimized CTAs, and visual cues throughout.
Results:
+180% Increase in Signups within the first two months post-launch. Substantial Bounce Rate Reduction due to better structure, visuals, and content clarity. Improved Efficiency: Achieved better conversion results while using lesser PPC budget. Organic Growth Surge: In a test period with zero paid ads, PrimeX Capital recorded 900+ signups in one month, 3× higher than their old paid-campaign performance. Client Satisfaction: The redesign exceeded expectations and is now the foundation of their long-term digital strategy.
