Challenges:
Outdated Design: The existing landing page was visually outdated and poorly structured. Cluttered Layout: Important services and content were buried under excessive text and disorganized sections. Unclear Messaging: The value proposition and service offerings were not immediately understandable to users. Low Engagement: Lack of visual hierarchy made it difficult for users to navigate or take action confidently.
Process:
Competitor & User Research: Analyzed leading UK visa consultancy websites to benchmark best practices. Identified common user pain points: unclear eligibility, confusing visa categories, and lack of clarity on process steps. UX & Content Strategy: Crafted a clear, segmented user journey with improved navigation for each visa category. Wrote UX-optimized content focused on clarity, trust, and easy consumption. Positioned Maguire as a reliable, supportive, and expert partner in UK immigration services. Visual Redesign: Rebuilt the landing page with a modern, trustworthy design system using clean layouts, ample spacing, and strong visual hierarchy. Emphasized benefits and outcomes, with prominent CTAs throughout the page.
Results:
Clear Value Proposition: New design communicates what Maguire offers and how they help instantly. Conversion Confidence: Client expressed high confidence that the redesign will significantly improve conversion rates post-launch. Enhanced Credibility: Stronger first impression, streamlined structure, and benefit-driven content position Maguire as a top-tier visa consultancy.
