Challenges:
Lack of Clear Messaging: Needed to clearly communicate the core value proposition — get funded to trade, keep the profits. Multiple Services, One Site: Required a clean way to present different funding challenges and a separate affiliate program. New Brand, No Website: Website was built completely from scratch, needing alignment with Greede’s energetic branding while staying conversion-focused.
Process:
Positioning & Messaging: Developed a sharp, benefit-driven headline strategy that immediately clarified the offer. Communicated Greede’s unique edge — real capital for proven traders, no fluff. Content Architecture: Designed a scannable homepage that introduced the service, funding options, and affiliate program all within a clean flow. Created dedicated pages for: Each funded challenge option, explaining requirements and rewards The affiliate program, outlining commission models and signup process. UX & Visual Direction: Applied gaming-inspired branding using dark UI, bold typography, and neon accents — all while keeping UX clean and accessible. Used custom graphics and iconography to explain offerings at a glance. Built for Conversion: Added high-visibility CTAs throughout, optimized for both desktop and mobile. Emphasized clarity, credibility, and user empowerment in every section.
Results:
Stronger Engagement: Early testing showed users were more engaged and spent more time exploring the funding options. Clearer Value Proposition: Users easily understood what Greede offers and how to get started. Client Satisfaction: Greede team praised the design for capturing their brand’s energy while delivering clear, consumable content built for growth.
