Challenges:
Outdated Website Experience: Previous website lacked modern UX and did not present critical information (like flight status) clearly. Poor Service Visibility: Amenities and services like car rentals were hard to find or understand. Disjointed Navigation: User journey was unclear, with no guided flow through key content areas.
Process:
User Journey Mapping: Restructured the information architecture to reflect user intent: check flights, explore services, and navigate the airport easily. Created clear, scannable navigation with quick access to flight schedules and service details. Content & UX Optimization: Designed a user-first homepage that prioritizes: Live flight data display. Featured services (car rentals, amenities, support). Quick links to FAQs and traveler support. Applied clean, responsive layout principles for accessibility across all devices. Visual & Branding Direction: Used airport-themed visual language to create a sense of motion, clarity, and reliability. Designed with a modern, calm UI to reflect a seamless travel experience.
Results:
Client Satisfaction: All project goals were met, and the client expressed high confidence in the new design. Ready for A/B Testing: The redesign is set to move into development, with plans for A/B testing to optimize further. Improved User Journey: Early review sessions confirmed improved usability and clearer navigation for travelers.
