Challenges:
Inconsistent Design: Lack of uniformity in design elements, leading to a fragmented user experience. Low Engagement: The site was neither engaging nor appealing, resulting in poor user interaction. Outdated Aesthetics: The website lacked a modern feel, making it difficult to compete with larger fintech firms. Accessibility Issues: The old design did not meet accessibility standards, limiting its usability for all users.
Process:
Design System Development: Created a comprehensive design system in Figma to ensure consistency across all pages. Standardized graphics and UI elements for a unified look and feel. Modern and Minimalist Aesthetic: Implemented a dark minimal design as per client preference, achieving a clean and professional appearance. Content Optimization: Revised and updated content to be user-friendly and easily understandable, facilitating better communication of ArayFx services. Collaboration with Developers: Delivered detailed design specifications in Figma to the development team.
Results:
Increased User Engagement: Achieved a 40% increase in engagement from marketing campaigns post-redesign. Longer Session Durations: User session times saw a significant increase, indicating higher user interest and interaction. Competitive Edge: Provided ArayFx with a modern and professional website that stands out in the competitive fintech market. Enhanced Accessibility: Improved accessibility broadened the website’s reach and usability, ensuring compliance with accessibility standards.
